Driving Traffic through Reddit 101

Since you’re reading this article you are probably either a marketer, small business owner or just a creative guy who wants to understand better how to use Reddit to drive more traffic to his work. And you know that getting traffic from sites like Digg and Reddit (although Reddit is much better nowadays) can be effective and cost-efficient, if approached correctly. (just check these Reddit traffic statistics for 2014…)

The basic way of generating “free” traffic is the following – create something worth reading or viewing like a nice photo, a cartoon or a really useful article, add a small reference to your product or service and submit it as a link to Reddit. If it gets enough upvotes, it will stay on the first page long enough for you to get a nice chunk of traffic. More often than not, unfortunately, even high-quality articles get downvoted and thrown in the bin before anything happens.

In this article, we’ll talk about the basic rules, tactics and shortcuts required to make a successful submission and teach you how to get traffic from reddit more easily. Let’s start with a couple of things to take care of before submitting a link.

1. The Basics

Let’s look at the essentials of the best way to use Reddit and more specifically – how to use Reddit to drive traffic.

1.1 Choosing the right subreddit

Choosing the right subreddit is crucial. In Reddit, a single niche can be served by multiple subreddits with similar purposes, but we want visitors interested in our target niche with strong buying intent, not just curious people and hobbyists. This is especially true for most of the small companies that don’t have hundreds of thousands of dollars behind their back. Also, often smaller subreddits convert a lot better than bigger ones and are much easier to get into.

1.2 Reading the subreddit rules

Once the most appropriate subreddit is identified, spend the time and read the specific rules for that subreddit. Not reading them is the number 1 reason why most submissions get blocked – inappropriate content, wrong theme or use of elements forbidden by the subreddit itself, like for example – obvious self promotion. Note that aside from the general Reddit rules each subreddit has a different set of rules as well.

1.3 Manual and automatic penalties.

Some domains are trusted, others are not. There’s an algorithm that takes that into consideration along with the authority of the account making the submission – its age, activity, subreddit statistics and whatnot. If you post from a new account to a new domain, you can be sure that your submission will be silently filtered, meaning that it will appear as it’s there but it’ll not be. And you won’t get any traffic from Reddit if it gets filtered.

Manual penalties are applied by a moderator who’s supposed to catch whatever is not already caught by the automatic spam prevention system. Of course, almost no one holds them responsible so if a moderator decides he doesn’t like your submission – don’t ask what’s the problem.


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